When it comes to running a business, your mindset around money can be one of your biggest hidden obstacles. Many business owners carry limiting beliefs that quietly influence how they price, spend, and grow. 

Have you ever heard the following running through your mind?

“I can’t charge more,”

 “I’m bad with numbers,” 

“Profit isn’t the priority”.

These directly shape your results. 

The impact? Undercharging, burnout, and a business that demands more than it gives.

 

In this blog, we’ll break down the most common money mindset blocks and share practical, actionable strategies to help you overcome them so you can run a more profitable, confident, and sustainable business.

Money block 1. 

 

“I can’t charge more – people won’t pay it.”

 

How this shows up:
You underprice your services, feel awkward talking about money, or overdeliver because you’re worried clients won’t see the value.

Why it’s a problem:
Low pricing often leads to working harder for less. It limits your ability to invest in help, take time off, or grow and can attract the wrong clients.

 

Mindset shift:
“The right clients pay for value, not time.”

 

Try this:
Choose one service and increase the price by 10–20%. Don’t just raise it, position it. Highlight the results and outcomes clients get, not just what you do. Start small, gain confidence, then build from there.

 

Money block 2. 

 

“If I discount, they’ll stay/choose me.”

 

How this shows up:
You offer discounts without being asked, panic when someone questions your fee, or reduce prices to “win” the business.

Why it’s a problem:
Discounting undermines your value and trains people to expect less. You end up working with clients who don’t truly value what you do.

 

Mindset shift:
“Confident businesses hold their value.”

 

Try this:
Prepare a response to pricing objections so you don’t freeze in the moment. Try:

“I understand budget is important. I’ve priced this based on the value and outcomes, and I want to make sure you get the best result.”
Stand your ground. The right clients will respect it.

 

You might also like to read: How to set boundaries as a small business owner

 

Money block 3. 

 

“Spending is risky – I need to save every penny.”

 

How this shows up:
You delay investing in support, systems, or strategy even when you know it would save time or improve the business.

Why it’s a problem:
Seeing all spend as a “cost” keeps you stuck. Without investment, you limit your growth, overwork yourself, and risk burnout.

 

Mindset shift:
“Smart spending is an investment in my freedom and growth.”

 

Try this:
Review your last 5 business expenses. Categorise them:

Cost: no long-term benefit

Investment: saves time, boosts revenue, or supports growth

The next time you hesitate, ask: Will this help me earn more or work less? If yes, it’s likely worth considering.

 

Money block 4.      

 

“It feels wrong to want to make more money.”

 

How this shows up:
You feel uncomfortable setting ambitious financial goals, avoid conversations about profit, or justify low earnings because “it’s not about the money.”

Why it’s a problem:

 Profit isn’t selfish, it funds your freedom, supports your family, and allows your business to grow and serve others better.

 

Mindset shift:
“Profit fuels purpose, freedom, and sustainability.”

 

Try this:
Write down what more money would allow you to do. Include:

Personal goals (holidays, family time)

Business improvements (support, better tools)

Impact (charity, pro bono work)

Let this become your reason to increase your income without guilt.

 

Money block 5. 

 

“I’m bad with numbers, so I avoid them.”

How this shows up:
You don’t track profit, avoid financial reports, or make decisions based on gut feel rather than data.

Why it’s a problem:
Ignoring your numbers doesn’t make them go away, it just creates uncertainty. When you understand your finances, you gain clarity and control.

 

Mindset shift:
“I don’t need to be an accountant—I just need to know my numbers.”

 

Try this:
Start a weekly 15-minute “Money Power Hour.”
Each week, look at one key area:

Cash in vs. cash out

Who owes you money.

Top 3 expenses

Monthly profit

Keep it simple and consistent. You’ll be surprised how much more in control you feel in just a few weeks.

 

Your business exists to serve you not the other way around. But if your mindset around money is keeping you small, stressed, or underpaid, it’s time for a shift.

These limiting beliefs are common, but they don’t have to be permanent. By recognising and challenging them, you give yourself permission to build a business that’s profitable, empowering, and aligned with the lifestyle you want.

Which of these beliefs are you ready to challenge first?

Download our Money Mindset Identifier to get started on your own.

 

Let’s make your money work for you.